AppAREL + technology
Breaking design barriers
As technology moves rapidly forward, so do the capabilities of what is possible in apparel design. From advanced testing and data-driven design integrations to fabrications that can improve performance and comfort, the opportunities to innovate in the apparel, performance, and technical outerwear space are limitless. Asking the right questions and deconstructing traditional methods to create a better product for the consumer (or athlete) should remain the focus of an innovation.
performance Innovation
Sochi Winter Olympics 2014
In collaboration with Lockheed Martin and the Under Armour Innovation Lab, a short-track speedskate suit unlike any other was born. Utilizing advanced material development and wind tunnel testing, the design evolved to reduce drag resistance and increase speed. The short-track speedskate suit’s required cut-proof kevlar placements that were re-engineered to alleviate pain points and maximize skater mobility.
Innovation is the ability to see change as an opportunity - not a threat.”
-steve jobs
technical outerwear Innovation
Godolphin Racing
Godolphin, one of the most powerful horseracing and breeding operations in the world, based in London and Dubai, partnered with Under Armour to commission custom-designed jackets for the jockeys, riders, and trainers at their London location. The fully bonded jackets utilized a Gore-Tex 3-layer waterproof/breathable shell with 8% stretch for increased mobility, and a soft tricot interior. Due to the dense fog at their home riding location, reflectivity was a critical design element, and inspiration was taken from airplane landing gear and runway lighting.
I skate to where the puck is going, not where it has been.”
-Wayne gretsky
technical outerwear Innovation
Gore-Tex Golf
Taking away the gold award for Best Gore-Tex Golf Jacket, Europe, the UA Tips jacket pushed traditional design capabilities. Working in coordination with Gore-Tex, a fully waterproof/breathable textile was developed with 8% stretch, allowing for a 25% better range of motion. Back and shoulder construction were re-engineered to allow for maximum mobility during the golf swing. The jacket and pants were constructed using the most advanced laser-cutting, bonding, and seam sealing technology.
