AppAREL DESIGN
Form meets Function
Combining a depth of experience in performance design to suit specific athletic needs, using expert-level construction methods, designs have a refined aesthetic, converging where form meets function. By incorporating just enough irreverence, disruption, and excitement so consumers will not just settle for one staple piece, but feel the need to own other pieces of the collection as well.
MEN’S & WOMEN’S
Under Armour Golf
One of the fastest-growing and revenue-driving categories for Under Armour, UA Golf is designed to make the athlete better through technical fabrics, engineered fits, and smart details. Following an athletic, classic Americana aesthetic, both men’s and women’s collections offered pieces ranging from polos to layering and sweaters to technical rainwear.
APPAREL DESIGN
Attention To Details
“The details are not the details, they make the design”. -Charles Eames
When designing, it is naive to only focus only on the main elements of a product. Thoughtful attention to trims, pop color placements, stitching, and fit create an unforgettable experience for the customer. Details that either delight or add value to the garment, combined with careful attention to fit, ensuring it aligns with purpose, constitute a design that not only looks good but is memorable.
versatile performance apparel
Under Armour Training
Men’s Training, Under Armour’s largest category worth over $500m per year in revenue, spanned basics to pinnacle design collections. As the lead on the layering and pants portion of the category, designs included basics to innovative pieces such as the Swacket - a hybrid sweatshirt meets water-repellant jacket; athleisure sport style fleece collections; and market-capturing opportunities in versatile training pants and cotton fleece.
Simplicity is the ultimate sophistication.”
-Leonardo da vinci
OUTERWEAR DESIGN
Planet Earth Clothing
An iconic 90’s skate company brought back to life under the K2 brand as a fully sustainable action sports apparel and outerwear collection. With an aim to be 100% sustainable, Cocona and recycled polyester and organic cotton fabrics, eco-friendly dyes, and natural trims were used throughout the designs. The casual, young vibe of the Fall 12/13 collection was captured through the sunset-toned color palette, relaxed styling, and bold embellishments.
Clothes mean nothing until someone lives in them.”
-marc jacobs
OUTERWEAR DESIGN
Ride Snowboards & Cappel Outerwear
Two brands, Cappel and Ride, under one roof at K2. While Cappel offered a more sophisticated, lifestyle approach to snowboard outwear, Ride focused on crisp design lines and badass appeal through bright colors, bold prints, and irreverent color blocking. Ride designs were done for Men’s, Youth, and Toddlers. Cappel designs, with a heightened fashion appeal, aimed to bridge the trends happening in streetwear with the functionality of technical outerwear for both men and women.
