CREATIVE DIRECTION
Fashion-forward meets functional performance through a global lens. Focus on sustainable materials and purposeful design elements.
INNOVATION
Utilitizing data and technology-driven design methods to create apparel innovations that improve athlete comfort, mobility, and performance.
APPAREL DESIGN
Performance-driven apparel and technical outerwear design with a clean, edgy approach. Advanced cut & sew, seamless, and bonded constructions.
LAYNE BASHOR
Featured Projects
UNDER ARMOUR GOLF
APPAREL DESIGN & CREATIVE DIRECTION
Jordan Spieth x UA Golf
“Under Armour is new, aggressive, slick, classic, but athletic; kind of how I always wanted to be perceived.” -Jordan Spieth
Concept collection and in-line pieces inspired and made in collaboration with PGA Golfer Jordan Spieth. Meeting the needs of enhanced mobility, comfort, and clean design, the collection epitomized the authentic Americana golfer.
planet earth clothing
apparel design & material development
Sustainable Apparel & Outerwear
The Fall/Winter 2012 collection was developed with low environmental impact processes including using formaldehyde-free fabric dyes and inks, applying durable water-resistant coatings without the use of harmful PFC chemicals, and constructing garments from organic cotton, recycled PET, Coconut Charcoal fabrics, and copper hardware trims.
REI OUTDOORS
CREATIVE DIRECTION
Sustainable Material Direction
Tapping into the American Southwest desert ethos, translating the unique colors, textures, and forms into a cohesive sustainable material direction for Seattle-based outdoor brand, REI. Organic cotton, recycled nylons and polyesters, and other innovative eco-friendly fabrics were selected for specific performance attributes and aligned with creative design direction, representing categories including baselayer, mid-layer, and outerwear.
